Dr. Rita Ndidi Amuchienwa
Country Executive, Intel West Africa | Partner Strategist, Intel EMEA
Non-Executive Director, ATSAC
Profile
Dr. Rita Ndidi Amuchienwa is a highly accomplished global business leader, technology strategist, and sales transformation executive with over two decades of progressive experience across the Information Technology and Telecommunications industries. Her professional career spans Africa, Europe, and the Middle East, where she has built a reputation for driving sustainable growth, developing high-impact partner ecosystems, and leading complex market transformations within multinational organizations.
Throughout her career, Dr. Rita has held senior leadership roles within some of the world's most prestigious technology companies, including Lenovo, Hewlett-Packard (HP), Motorola, Oracle, Schneider Electric, and Intel Corporation. In each organization, she has demonstrated an exceptional ability to translate corporate strategy into measurable market success.
Leadership Milestones
Lenovo — First Country Sales Lead, West Africa
Established Lenovo's commercial presence across West Africa, developing channel partnerships from inception and driving brand penetration.
Hewlett-Packard (HP) — Country Leader, Imaging & Printing Group
Oversaw business operations across all English-speaking African countries. Recognised globally as Top Global Sales Manager.
Motorola — Country Leader, Africa
Drove market expansion, strengthened customer relationships, and aligned regional business strategies with Motorola's global vision.
Oracle — Senior Channel Manager, West Africa
Led partner enablement programs, expanded channel-led revenues, and supported enterprise and public-sector digital transformation initiatives.
Schneider Electric — Channel Sales Director, Anglophone Africa
Inducted into the Schneider Electric MEMA Over-Achievers Club for outstanding performance in energy management and automation solutions.
Intel Corporation — Country Executive, West Africa & Partner Strategist, EMEA (Current)
Leads stakeholder engagement, government and enterprise relationships, and Intel's strategic priorities across West Africa and the EMEA region. Recipient of the Intel Team Culture Award.
Awards & Recognition
- Intel Team Culture Award
- Top Global Sales Manager Award — Hewlett-Packard
- Oracle Outstanding Channel Performer Award
- Schneider Electric MEMA Over-Achievers Award
Academic Background
🎓 Doctorate Degree in Geography and Environmental Services — University of Calabar, Nigeria
🎓 Master's Degree in International Business Management — University of Cumbria, United Kingdom
Mentorship & Social Impact
Beyond corporate leadership, Dr. Rita is a passionate advocate for women in technology and leadership, mentoring women across multiple countries on career development, confidence building, and navigating the modern workplace. She also supports young professionals and students in building practical skills for success in a digital economy. As Non-Executive Director at ATSAC, she contributes to initiatives focused on technology skills development, innovation, and youth empowerment in Abia State.